Displaying jewelry is always a process as creative and fun as the jewelry making itself. There are so many possibilities doing so that we need to determine several factors beforehand. What kind of market do we want to target? Are we selling on the Internet or at a craft show? Are we going to start selling among friends and family or delivering to a local retailer?
Whatever the case might be, we need to look for a big contrast between our jewelry and the display case in order to accentuate the beauty of our work. This is not a moment to be shy, rather be bold and audacious.
Rustic Log Jewelry Display
Since my wife and I started working in this craft we have found out that either you are selling at your own booth or you are delivering to someone else’s. The way you display your jewelry is a very important issue. We are always looking for that eye-catching and sometimes dramatic look. The other day we delivered to a very important local retailer and we had a display case made to exhibit our merchandise. That case actually turned out to be more attractive by itself than the products exhibited in it. But it worked out perfectly in selling the goods. Unfortunately, we don´t have any pictures of it.
You can also make a statement through the way you display your own products. Say you are concerned about global warming and want to avoid buying necklace and bracelets in plastic displays and packaging. In this case, going green and getting an organic and earthy look would be your best option. Grab some dry sprigs to hang up your necklaces and your bracelets and you can even use branches like fingers for showing off your rings. Here is a picture with the same idea by sculpture-design.com
We came across with this idea, when we went to sell at the beach in Puerto Escondido, Mexico and we weren´t able to carry our cumbersome display case. We figured out that the best way to show our products was using what Mother Nature had in that place.
But, if you think it´s more suitable to have commercial displays, our advice would be to wrap them up with contrasting colors and fabrics to bring out the colors in your jewelry.
The Economy Necklace by Amber Stone Pets
If you are selling by Internet then the options are unlimited. Of course you need a good camera but mostly a great deal of imagination. Taking pictures using members of your own family or friends of yours is a lot of fun and you can create the appropriate environment for specific items.
Take for example this picture of man´s best friend modeling a nice necklace by http://amberstonepets.com/
Take a look at these sites for some more great ideas:
http://jewelrydisplayideas.com/
http://www.jewelrybyannalea.com/Jewelry_By_AnnaLea/Home.html
We hope these ideas are useful for you and send us pics of your own ideas about how to display jewelry.
